{"id":13460,"date":"2025-09-18T18:48:12","date_gmt":"2025-09-18T16:48:12","guid":{"rendered":"https:\/\/test.areception.ai\/?page_id=13460"},"modified":"2026-05-09T17:33:10","modified_gmt":"2026-05-09T15:33:10","slug":"ai-recepcni-business-park-purkynka-pfm-group","status":"publish","type":"page","link":"https:\/\/www.areception.ai\/cs\/ai-receptionist-purkynka-business-park-pfm-group\/","title":{"rendered":"P\u0159\u00edpadov\u00e1 studie: AI recep\u010dn\u00ed v Business Parku Purky\u0148ka (PFM Group)"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tCase Study<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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AI Digital Receptionist at Purky\u0148ka Business Park (PFM Group, Nemovitosti Fiala)<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The Purky\u0148ka offices are owned and managed by Nemovitosti Fiala<\/a> and PFM Group a.s.<\/a>, companies that have been active in the real estate market for more than two decades. These companies own, lease, and manage the Purky\u0148ka buildings, which consist of three properties located on Purky\u0148ova Street, the very street that gave the complex its name.<\/p>\n\n

Beyond Purky\u0148ka, these companies oversee a wide range of other projects and developments. They assist with designing and constructing new buildings<\/a>, manage not only their own properties<\/a> and green areas<\/a>, but also actively seek new development opportunities<\/a>. They also offer commercial space rentals, which is exactly the case of the Purky\u0148ka complex.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The Need for Reception Modernization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Key Issues with the Current Solution:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tComplex Visitor Management & Check-in\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tThe reception was available only during business hours, with no option for visitor check-in outside working times or outside the main building.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tAbsences, staffing changes, and language barriers complicated reception operations and reduced the quality of service.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tIn some parts of the buildings, there was no physical space for a reception area \u2014 making it impossible to establish a fully functional contact point.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What can an AI receptionist do in a business park?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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At Purky\u0148ka, the digital receptionist Rona<\/strong> delivers 24\/7 visitor self check-in<\/strong>, safety confirmations<\/strong>, tenant routing<\/strong>, QR\/NFC passes with elevator\/access control<\/strong>, multi-language AI Q&A<\/strong>, and remote updates<\/strong>\u2014reducing queues and operating costs. (This deployment also showcases the practical features of smart reception software<\/strong>, valuable for property managers.)<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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visitors managed monthly<\/div>\t\t\t
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queries resolved per month<\/div>\t\t\t
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Considered Options and the Chosen Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Modernization Including Human Staff<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Given its modern style and approach, the Purky\u0148ka Offices management initially considered partial or full automation of visitor check-in within the complex. Other options included full staffing of reception services and building appropriate reception facilities in buildings 97A and 97B, or a combination of these approaches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Implementation of an AI Terminal by aReception<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After evaluating all aspects, the Purky\u0148ka Offices management decided on a gradual, full automation of visitor check-in in two phases. In the first phase, visitor management for buildings 97A and 97B was solved using an automated aReception terminal, without the need for major construction work \u2014 the terminal was installed on a wall separating public and private areas. After verifying the system\u2019s performance over approximately 10 months, management proceeded to the second phase, in which the reception in building 99 was fully automated.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Decision Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The management of Purky\u0148ka Business Park decided to implement the aReception AI terminal<\/strong> to modernize visitor management and reduce operational dependency on human staff. With the virtual receptionist Rona<\/strong>, the site now provides automated 24\/7 visitor check-ins, safety confirmations, elevator access, and courier handling<\/strong> without the need for constant reception staff.<\/p>

This innovative solution not only ensures greater efficiency and cost savings<\/strong>, but also strengthens the technological prestige of Purky\u0148ka Business Park<\/strong>. Tenants and visitors alike benefit from a professional first impression<\/strong>, while the property management team enjoys the flexibility and scalability of a digital receptionist that adapts seamlessly to daily operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\taReception<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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How Does the AI Reception Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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1<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interactive Terminal with an AI Avatar<\/h4>

As part of the chosen solution, the first terminal for visitor check-in was installed in the shared atrium area of buildings 97A and 97B. Since there was no traditional reception space available, the terminal was placed next to a locked door separating public and private areas in the building, which required only minimal interior modifications (mounting the unit on the wall and connecting electricity and wired internet).<\/p>

The terminal features a dynamic avatar with realistic facial expressions \u2014 a virtual receptionist capable of natural communication with visitors through both voice and touch. The terminal is also connected to the door lock of the adjacent door and to the elevator system located behind it.<\/p>

In the next phase, a second terminal was installed in the reception area of building 99 to handle check-in not only for visitors to building 99 itself but also for those heading to companies in adjacent buildings.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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2<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Voice and Touch Interaction<\/h4>

Interaction with the terminal works as follows: when a visitor approaches the terminal, it either activates automatically upon detecting a person on the camera or is activated by the visitor\u2019s touch. The avatar then asks the visitor to state the reason for their visit. The visitor can communicate either via voice (\u201cI have a meeting with Mr. Nov\u00e1k\u201d) or by using the touchscreen buttons below the avatar. This makes the system accessible even to visitors with hearing impairments who cannot use voice communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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3<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Visitor Check-In<\/h4>

Visitor check-in is the most commonly used scenario provided by aReception at Purky\u0148ka Offices. A visitor tells the virtual receptionist whether they are coming for a meeting and states the company name or the specific person they are visiting \u2014 either directly in response to the initial question (\u201cI have a meeting with Mr. Nov\u00e1k\u201d) or is asked for the company\/person\u2019s name later if not mentioned. The visitor then confirms their choice from a pre-defined contact list (this also resolves cases where multiple people share the same last name).<\/p>

The visitor can then choose whether they want to be directly connected by phone to the company or person they are visiting, or if they only need navigation information to the relevant office or company space.<\/p>

If the visitor chooses to be connected, the receptionist connects the call (depending on the company\u2019s settings for that contact). If the person answers and confirms the meeting, the visit is registered, and the visitor is granted access. For some companies, it is also possible to unlock a specific elevator to bring the visitor directly to the correct floor. When using an elevator, the visitor is informed which floor to go to, and the button for that floor is automatically activated. If the contact person is unavailable (e.g., rejects or does not answer the call), the receptionist calls a backup contact from a predefined list who can represent the intended contact person.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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4<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Handling Pre-Announced Visits<\/h4>

Employees at Purky\u0148ka Offices can invite visitors in advance simply by creating a meeting in their usual calendar tool (e.g., Outlook) and adding the virtual receptionist to the invitation. The receptionist receives the invite and automatically generates and sends a unique invitation to the visitor, including a QR entry code. With this QR code, the visitor can check in immediately upon arrival (e.g., by opening it on their phone and scanning it when prompted by the virtual receptionist). This eliminates the need to notify the host manually \u2014 the system calls the host automatically. The rest of the process is similar to that of unannounced visits.<\/p>

If the visitor arrives at a different building than the one where the company is located, the receptionist provides a complete navigation plan to the destination or directs them first to another terminal, where door unlocking or elevator access is then handled based on the situation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\taReception<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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5<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Providing Information<\/h4>

The virtual receptionist can provide visitors with additional important information upon request \u2014 for example, about companies located in the Purky\u0148ka Offices, parking options, operational details, and more.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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6<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Navigation Around the Area<\/h4>

Upon request, the virtual receptionist can provide important information for navigating around the office buildings or even display a map of the premises for easier orientation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\taReception<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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7<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Courier and Delivery Handling<\/h4>

The virtual receptionist can also handle couriers and delivery personnel bringing packages to companies at Purky\u0148ka Offices. Currently, delivery handling is managed by notifying the responsible contact person, who either grants the courier access to the non-public area or personally collects the package. In the case of smaller deliveries, when the contact person is unavailable or outside working hours, the receptionist instructs the courier to place the package in dedicated delivery boxes for individual companies located near the atrium.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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8<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Finding the Right Answers with AI<\/h4>

Thanks to advanced AI, the terminal can understand the visitor\u2019s intent and respond appropriately to the purpose of the visit \u2014 whether the visitor states it directly (\u201cI have a meeting with Mr. Nov\u00e1k\u201d) or indirectly (\u201cI\u2019m looking for Mr. Nov\u00e1k.\u201d).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Adding Navigation and Additional Information<\/h4>

Information and navigation instructions can be continuously updated, changed, and expanded without the need for complex reconfiguration or even reinstalling the system or terminal. For this purpose, clients have access to a web-based configuration interface where information can be easily updated. The process is intuitive, as updates are entered in the form of instructions to the virtual receptionist, just as one would communicate with a live receptionist. Based on query statistics where the system did not yet have an answer, it is possible to identify which information or destinations are missing and add them based on real operations and actual visitor queries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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10<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Multilingual Support<\/h4>

The terminal naturally supports understanding and responding in multiple languages \u2014 in this case, the two primary ones are Czech and English. The default language is Czech, but if a visitor speaks English, the avatar automatically detects this and switches to English communication.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Implementation Process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/mask><\/path><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tShow Bulletin Purkynka<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPhase 1\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tA pilot operation of the terminal was launched in the client\u2019s office for approximately six months. Subsequently, in the first phase, the first terminal was installed in the entrance area of buildings 97A and 97B, about one month after signing the final contract. In April 2024, the reception entered a pilot operation phase, and since May 2024, it has been running in full operation.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPhase 2\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tIn the second phase, about a year after the first terminal started operating, another terminal was installed in building 99 and immediately launched in a pilot mode, functioning under the supervision of a live receptionist for 14 days before switching to fully autonomous operation. The most time-consuming part of this phase was preparing mapping data for navigation and approving individual scenarios with the building\u2019s tenants.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u010casov\u00e1 osa implementace<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Key Benefits of the aReception Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Easy Scenario Customization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The terminal\u2019s content and settings are managed through a continuously accessible web application. It allows you to update information, add destinations, monitor usage, and respond to unanswered queries by adding new scenarios. The customer has full access to the interface. Unlike with human staff, information is never lost or undefined during personnel changes \u2014 the avatar is always available.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Multilingual Support\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The terminal is naturally multilingual. It enables switching languages either by touch command or automatically when it detects that a visitor is speaking another language.<\/p>

Unlike human-operated solutions, all information and communication are fully prepared in multiple languages, without the need to rely on reception staff\u2019s language skills.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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24\/7 Operation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The terminal is designed for continuous operation 24 hours a day, 7 days a week. This ensures information is always available regardless of working hours or staff schedules. At Purky\u0148ka Offices, the terminals operate the reception between 6:00 AM and 10:00 PM, while outside these hours they switch into energy-saving mode.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Scalability<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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If needed, additional terminals can be easily deployed to other high-traffic or key locations within the complex, providing navigation and information to visitors who do not pass through the central entrance. A new terminal immediately inherits the existing database, so there is no need to retrain or reconfigure it, unlike with human reception staff.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Benefits for Purky\u0148ka Offices<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The implementation of the aReception solution brought the following specific benefitd:<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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